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Dec. 27, 2020

Bob Moesta-Demand-Side Selling

Bob Moesta-Demand-Side Selling

Sales is about helping people make progress, according to our guest, Bob Moesta. He's the President & CEO of the Re-Wired Group and author of Demand-Side Sales 101. We discuss how buyers don't buy products. Instead they hire them to complete jobs to be done. Join us for this fresh perspective on the role of selling.


Sales is about helping people make progress, according to our guest, Bob Moesta. He's the President & CEO of the Re-Wired Group and author of Demand-Side Sales 101. We discuss how buyers don't buy products. Instead they hire them to complete jobs to be done. Join us for this fresh perspective on the role of selling.