Welcome to the Selling from the Heart podcast with Darrell Amy and Larry Levine as they welcome Stacey Hall, the author of Selling from Your Comfort Zone and founder of Success with Stacey Hall. Being comfortable does not mean being lazy. It means you sell in alignment with your values, experiences, and products without needing to be assertive.
Sales professionals are always told to be prepared for no. But what if we instead enter conversations with the intention of getting a yes? Stacey talks about changing the mindset and expecting good things to happen rather than objections. A foundation of trust is created when you offer valuable content and engage clients about their needs and challenges.
Ask, don't tell, and build an authentic relationship - Stacey: "I'm asking questions. I'm not telling anything. I'm not prepared to tell anything. I'm prepared to know what my service or my product actually does and what problems it solves that I'm prepared for."
"But in the conversation, I'm not prepared to tell that. I'm prepared to sit and listen and ask questions that help me identify does this person need what I've got back here? The more I'm asking, the more they're telling."
Sell by being aligned with your values, products, and clients - Stacey: "The Alignment Marketing Formula that I teach is how to be in alignment with yourself, with your products, with your clients, how to believe in that alignment so you don't have to be pushy and spammy."
"You can just stand in confidence. And then how to take consistent action every day towards building an audience, engaging an audience, getting your audience to trust you, and then making your offers."
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