Welcome back to another episode of the Selling from the Heart podcast with Darrell Amy and Larry Levine. Today, they feature Kimberly Wiefling, a serial entrepreneur, founder of Wiefling Consulting, and author of Scrappy Project Management who is known for her authentically scrappy style.
Companies must engage people in a mission that matters, a purpose beyond profit. This reflects in levels of employee engagement and it also shows in how clients relate back to you. Kimberly shares her own experience in providing value first, creating safe spaces to connect meaningfully, and listening generously.
High employee engagement has no downsides - Kimberly: "Employee engagement is tied to sales, revenue, profit, and customer satisfaction. You know, all kinds of good metrics get better when you have high engagement. All kinds of bad metrics get better when you have high engagement. There's no downside to being highly engaged and having a wonderful group of work people who love to come to work in the morning."
Re-humanize sales by making meaningful connections - Kimberly: "People need to understand that we are human beings first, and you cannot separate your personal and your professional life no matter how many of us have been taught that during our careers. It is about building relationships, building psychological safety, and building trust, and that is the foundation of selling from the heart and every other meaningful connection to our clients."
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