Authentic Sales and Storytelling featuring Joel Goldberg
Veteran Royals broadcaster Joel Goldberg joins the show to discuss how "small ball" consistency and authentic storytelling build the trust necessary for sales success. Learn how to connect more deeply with your audience by focusing on the small daily actions that lead to big results.
Joel Goldberg is a veteran TV broadcaster for the Kansas City Royals, serving as the in-game reporter and anchor for every pre-game and post-game show. With over 30 years in television, Joel has covered everything from Super Bowls to World Series, interviewing icons like Will Ferrell and Wayne Gretzky—while also reporting on quirky moments like tick racing on a pool table.
He is the host of the podcast Rounding the Bases and the author of two books: Small Ball Big Results and Small Ball Big Dreams, where he shares stories of success through consistency, teamwork, and trust.
Beyond the broadcast booth, Joel runs a thriving speaking business, helping organizations build cultures grounded in trust and connection. His practical, story-driven approach to leadership has helped companies improve morale, strengthen teamwork, and foster authentic engagement.
A proud Emmy Award winner and storyteller at heart, Joel brings a unique blend of sports wisdom, business insight, and real-world perspective to every stage he steps on.
SHOW SUMMARY
In this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Joel Goldberg, a seasoned TV broadcaster and author, who shares his insights on storytelling and building trust in both sport and sales. Joel recounts captivating stories from his career, highlighting the power of small consistent actions to achieve big results. The episode emphasizes the importance of genuine and effective storytelling in sales, providing practical advice for sales professionals to connect better with their audience.
KEY TAKEAWAYS
- Authenticity and trust are the foundation of successful sales and relationships.
- Everyone is in the people business and, in some way, a storyteller.
- Consistency, small daily actions (“small ball”), and attention to detail lead to big results.
- Know your audience and listen before telling your story.
- Effective storytelling is about making your message relevant and emotionally resonant.
- Building trust with your team and clients enables you to achieve more together.
QUOTES
- “We are all in the people business, and we are all storytellers.”
- “Authenticity sells.”
- “When people believe you have their best interests at heart before your own, it becomes a lot easier to sell.”
- “Small ball is the little things you do consistently that add up to big results.”
- “If you don’t know what your audience wants, it becomes a lot harder to sell.”
- “You have to earn trust—once you have it, you can do anything.”
Learn more about Joel Goldberg.
LinkedIn: https://www.linkedin.com/in/joelgoldbergkc/
Learn more about Darrell and Larry.
Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/
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