Leveraging LinkedIn for Business featuring Bill McCormick
In this episode of the Selling from the Heart Podcast, Larry and Darrell are joined by Bill McCormick to talk about how sales professionals can authentically connect on LinkedIn. From avoiding antisocial digital behavior to showing up with heart and service, this episode dives into the core principles of selling with purpose. Bill shares real examples and tactical ways to build trust and start genuine conversations—plus, listeners can access his social selling video course for free!
Bill McCormick is a seasoned sales professional, social selling trainer, and host of the All Selling Is Social podcast. After launching a successful promotional products business with his wife Sue using digital tools like LinkedIn, Bill went on to found Digi Sales, a company focused on teaching authentic, relational sales through digital platforms. He is also the author of the forthcoming book The Social Selling Compass, and is passionate about helping sellers build trust and drive revenue through genuine, heart-centered connections.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Bill McCormick, co-founder of Digi Sales. The conversation centers around how sales professionals can authentically connect with prospects on LinkedIn. Bill discusses the dangers of antisocial behavior in social selling—like spamming and false platitudes—and offers powerful tips on how to build meaningful digital relationships. He also touches on the importance of inner work and maintaining a healthy heart to truly sell with authenticity. This episode is packed with practical advice and encouragement for embracing social selling with purpose and heart.
KEY TAKEAWAYS
Authenticity Wins : Selling starts with sincerity. Be yourself and build real trust with buyers.
LinkedIn with Purpose : Treat LinkedIn like a virtual networking room, not a billboard. Start conversations, not cold pitches.
Customer-Centric Sales : Focus on serving, not selling. Understand your prospect’s needs before offering solutions.
Mindset Matters : A healthy heart and self-awareness are essential to selling from the heart.
Avoid Antisocial Selling
: Skip the spam and build relationships the right way—slowly, meaningfully, and respectfully..
HIGHLIGHT QUOTES
“Out of the overflow of the heart, the mouth speaks.”
“If you want to sell from the heart, you gotta have a good, healthy heart.”
“Treat LinkedIn like a 24/7 networking room, engage authentically just as you would in person.”
“Antisocial behaviors in digital sales include lying, mass spamming, and making false platitudes.”
📌 FOLLOW THE CONVERSATION
Connect with Bill:
➡️'s LinkedIn:
https://www.linkedin.com/in/billmccormick/
🎁 SPECIAL OFFER
SFTH listeners get FREE access to the first module of
The Social Selling Compass
video course!
👉
Register here
Learn more about Darrell and Larry:
➡️ Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
➡️ Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
➡️Website: https://www.sellingfromtheheart.net
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast —nominate a visionary CEO at www.culturefromtheheart.com !
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible ! Transform your sales approach with insights that matter.
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