Selling with Noble Purpose featuring Elizabeth Lotardo

Elizabeth Lotardo is a consultant, writer, and training creator who specializes in helping organizations elevate emotional engagement and leadership effectiveness. With a Master’s in Industrial & Organizational Psychology, she’s developed programs for everyone—from top executives to frontline managers—at companies like Salesforce, DraftKings, Hilton, and Berkshire Hathaway affiliates.

Elizabeth is the author of Leading Yourself, a guide to finding joy, meaning, and opportunity in your work, even when it’s imperfect. She’s also the co-author of Selling with Noble Purpose, a contributor to Harvard Business Review, and a LinkedIn Learning instructor whose courses have reached over 2 million learners worldwide.

SHOW SUMMARY

In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Elizabeth Lotardo, co-author of Selling with Noble Purpose. Together, they explore how sales professionals can transform their careers by connecting their work to a higher mission.

Elizabeth introduces the concept of an impact map, a tool designed to help salespeople visualize the positive ripple effects of their work and stay grounded in purpose, even in high-pressure environments. The discussion highlights how emotional engagement, authenticity, and meaningful leadership drive both personal fulfillment and business success.

KEY TAKEAWAYS

• Selling with noble purpose means focusing on making a positive impact for customers, not just hitting targets.
• Meaning and fulfillment at work are created, not found—take ownership of your impact.
• An impact map helps visualize how your work benefits others beyond just selling products or services.
• Even in commoditized industries, connecting to your purpose enhances performance and satisfaction.
• Leaders should link performance metrics to customer outcomes, not just numbers.
• Anchoring in purpose builds resilience and long-term motivation.

HIGHLIGHT QUOTES

Selling from the heart means knowing who you are and bringing the best version of that to conversations.

You don’t need some perfectly worded statement… just pick a couple of adjectives you aspire to be most of the time, and roll with that.”

It is on the individual to self-lead. That is the biggest predictor of meaning, joy, and opportunities—not the environment..

How will this customer be different as a result of doing business with you? That’s the game-changing question.

📌 FOLLOW THE CONVERSATION

Connect with Elizabeth Lotardo:

➡️Elizabeth's LinkedIn: https://www.linkedin.com/in/elizabethlotardo/
 

Learn more about Darrell and Larry:  

➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

➡️Website: https://www.sellingfromtheheart.net
 

ADDITIONAL RESOURCES

Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!

Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  

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