Sales is as old as civilization. But in the modern world, we often forget that the core of selling is a very human interaction, the simple act of trading what you have for what they need.
In this segment of the Selling From The Heart Podcast, Steve Benson, CEO of Badger Maps, reminds us that "selling from your heart" means returning to that fundamental human approach.
To sell successfully as a human, you must:
Focus on the other person.
Be empathetic.
Clearly articulate how what you have is useful for what they need.
This mindset shift, imagining you are trading in a cave, is the key to deep connection and long-term sales success.
