Is It a Green Light Decision?

Paul Epstein shares a powerful decision-making framework for selling from the heart:

Head = Mindset
Heart = Authenticity

When both are aligned, it’s a green light.
When neither are aligned, it’s a red light.
When only one is aligned? Yellow — assess.

Selling from the heart means making “hell yes” decisions that feel right and think right.

And when you honor those green light commitments, you build trust with yourself, and the market starts trusting you too.

Watch the full episode on the Selling From the Heart YouTube channel.