Mark Cox is the Founder of In the Funnel Sales Coaching and one of the most trusted voices in B2B sales leadership. With over 20 years of experience leading complex sales and building high-performance teams, Mark is on a mission to elevate the sales profession through integrity, process, and repeatable strategies. His no-fluff, practical approach empowers professionals to build trust, close more business, and fall in love with selling again.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Mark Cox, founder of In the Funnel Sales Coaching and author of Learn to Love Selling. Together, they explore what it really takes to build a successful, heart-centered sales career. Mark shares why authenticity matters more than ever and explains how cultivating a growth mindset, lifelong learning, and a consultative approach creates lasting success. Through personal stories and real-world tactics, this conversation equips sales professionals to confidently navigate change and connect more deeply with clients.
KEY TAKEAWAYS
Authenticity in Sales – Showing up as your true self builds credibility and trust with clients.
Always Be Learning – Growth-minded salespeople thrive by consistently improving their skills and knowledge.
Consult, Don’t Just Close – Reframe your role from “seller” to “trusted advisor” to deepen value.
Reframe the Challenge – Changes in the market are chances to offer fresh solutions.
Personalized Outreach Matters – Research and preparation elevate your sales conversations.
HIGHLIGHT QUOTES
“We have to be learn-it-alls, not know-it-alls.”
“Sales is a noble profession, and that’s why I’m glad you wrote this book, Learn to Love Selling.”
“These just can’t be words. If you're going to use ‘trusted advisor,’ you have to back it up.”
“You may be selling the same product, but the problem is different—and the solution must be reframed.”
“We just can't pretend. We’ve got to bring our authentic selves to the forefront.”📌FOLLOW THE CONVERSATION
Learn more about Darrell and Larry:
➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
➡️Website: https://www.sellingfromtheheart.net/
ADDITIONAL RESOURCES
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