Paul Ross - Subtle Words That Sell

Paul Ross is on a passionate mission to guide already successful sales professionals and entrepreneurs to radically up-level their sales results. He is an Author, Speaker, Elite Sales Trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. Over the past 30 years, he has guided tens of thousands of people to use the power of words to design their own results.

SHOW SUMMARY

In this episode of Selling From The Heart, join Larry Levine and Darrell Amy in an enlightening conversation with Paul Ross, author of "Subtle Words that Sell: How to Get Your Prospects to Convince Themselves to Buy and Add Top Dollars to Your Bottom Line." Paul introduces innovative approaches to sales, drawing from his expertise as an elite sales trainer, master hypnotist, and practitioner of neurolinguistic programming. He emphasizes the importance of understanding subconscious motivations, building trust, and expanding prospects' states of consciousness to facilitate impactful sales interactions.

KEY TAKEAWAYS

Sales isn't about selling products; it's about selling decisions and positive emotions related to those decisions.
Prospects often struggle with trusting themselves to make good decisions and believing they deserve the offered opportunities.
Effective sales communication involves influencing subconscious minds to expand prospects' beliefs and possibilities.
Utilizing subtle language, metaphors, and stories can captivate attention, build trust, and guide prospects towards desired outcomes.
Confidence in sales can be cultivated through learning confidence, which involves extracting lessons from every experience and continually improving sales skills.
Leadership in sales entails enrolling teams in a shared vision, fostering a culture of trust and empowerment, and developing the ability to emotionally regulate and empathize with team members.

QUOTES

"Selling is not only about getting your ideas into the prospect's mind; it's about expanding their mind to include your ideas and new possibilities."
"Rapport is only important if it sets the groundwork for suggestibility. If it doesn't do that, so what?"
"If you really want to be a leader, you have to learn enrollment, which is fantastic for using these techniques very powerfully and very quickly."
"Your ability to lead and see others comes down to states of consciousness, both in terms of influencing others and influencing yourself."

Learn more about Paul Ross:
LinkedIn: https://www.linkedin.com/in/paul-ross-b43a963/

Learn more about Darrell and Larry:

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/

Please visit BarnesandNobles to order your copy of the rerelease of the Selling from the Heart book.

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