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The Art of Story Selling in Sales Conversations featuring Philipp Humm

In this episode of Selling From The Heart, Larry Levine and Darrell Amy in an enlightening conversation with Philip Humm, the visionary behind the Story Selling Method. In this episode, discover the power of micro stories, or "connection stories," and how they can transform your sales approach. Learn the art of weaving relatable personal stories into your interactions to build trust, humanize the sales process, and overcome objections. Philip shares valuable insights and practical tips for sales professionals to create meaningful connections and enhance their storytelling skills

KEY TAKEAWAYS

Connection Stories: Embrace the art of micro stories, sharing relatable personal experiences to build connections.

Question Crafting: Develop thoughtful questions that prompt the other person to share their own stories, deepening the connection.

Business Story Integration: Integrate relevant business stories into the conversation to showcase your approach, success stories, and overcome objections.

Homework for Life: Practice daily reflection to identify and recall personal moments that can be turned into compelling stories.

Continuous Improvement: Stay open to evolving your storytelling techniques, exploring how stories can be utilized at different stages of a sales conversation.

QUOTES

"Selling from the heart means tuning into how I can help the customer become better at what they are."

"Connection stories are not about perfection; they're about breaking the ice, building initial connections, and making the other person comfortable to share a story in return."

"Tiny moments that touch your heart are incredible moments to share."

"Homework for Life: Reflect on one moment each day that touched your heart, cultivating a wealth of stories over time."

Learn more about Philipp Humm:
LinkedIn: https://www.linkedin.com/in/philipphumm/

Learn more about Darrell and Larry:

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/

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